Stages in Production of my Double Spread

The first thing I did was create my document. I used a black background and added 6 columns so I could judge placement andsizes. Next I added the three pictures that I wanted to use in my indesign double page spread. I had already desaturated all three of the photos used, in Photoshop, then I simply added all of the the photos onto a blankbackground merged them together and saved it as it was to give me a filmstrip effect. The grab is below.

Following this, I had to come up with the title of my double spread. Therefore I thought I would use a similar font style to that on my front cover however, change it slightly. Therefor I went back onto dafont and selected a font which I believe compliments the page as a whole very nicely. However, I felt it was not enough, so I added a subtitle of the artists' name - "Sophie Rivers" and again changed the font to something less modern and more authentic. Again I felt this complimented the page and added a nice contrast.

Everything was starting to come together, so I began to add my text and soon found that I was warming to my double page spread.

I used the house style here again by putting the titles in the hot pink and the quotes underneath in white, again as a unisex colour scheme. I also found this font which I used for my text was one that suited the page and the interview. It was called "Moms Typewriter" and again I obtained such a font from dafont.

Finally I added page numbers on each sides of the double page spread.

Overall, I am pleased with my double page spread, and the whole of my work for that matter. I did not think I was this capable of producing work like this. Therefore, I am thrilled with my outcomes!

Pictures I will use in my double page spread

These are the photos I have chosen to put into my double page spread, I desaturated the pictures and then played around with the contrast and brightness to achieve this final outcomes. I have chosen this to go on the right hand side of the page as three smaller images. I felt these images looked better than the original image because of the positioning of her body and the shadows caused by lighting. I felt desaturating the picture would enhance the photo and make it more appeal and would suit the house style of my magazine.

Evaluation Question 7

Looking back at your preliminary task (the school magazine task) what do you feel you have learnt in the progression from it to the full product?

Since the beginning of my preliminary task I have learnt many skills which have aided me to end up with my final media products. I have learnt how to u

se professional programmes such as Photoshop, which has enabled me to end up with my final media product that is my music magazine. I have also learnt that the theme is one of the most important aspects of creating my music magazine. Also genre and knowing the audience you are targeting are also very dependant on the process in creating the magazine. For the preliminary I did not do much research as it was more used to get used to the tools, functions and gadgets involved with Photoshop and it was almost a "taster" into the new introduced programme that was Photoshop. Compared to the amount of

research I did for my music magazine, that which I did for my preliminary was very small. However, research that I did do for my preliminary consisted of evaluating others work and obtaining ideas that others did that I thought could be useful to use in my music magazine. The research I did consisted also of looking at house styles, colour schemes, image size and photo angles. However, for my music magazine I used magazines such as Mojo, NME and Kerrang! to help me identify house styles, conventions and to grasp the idea of layouts. I planned all of my work before I started each of my magazines, both my music and school magazine. This was to ensure that I could organise myself and make sure everything was done for the required due dates that were set. My research was successful as I was able to recognise and undertand how the high-selling magazines look and how they are able to maintain their high status.

From my preliminary and my music magazine, there is a very large co

ntrast of the two. It is distinct that everything in the preliminary is very basic and there is no house-style or eye catching aspects of it. The photo has not been edited at all, there is a drop shadow behind the title however, but the colour scheme does not compliment the photo, and there are no catchy effects such as use of blur, lighting and such. I believe form my preliminary I have made a vast improvement for my main task. I also believe it is apparent. However, looking back I do still belive improvements could have been made in my music magazine, for example having a wide range of cover lines, or changing soem slightly so that they can compliment the photo. Moving the coverlines around and changing sizes. Yet overall I believe my final piece of the music magazine with the front cover, contents page and double page spread was a success as it relates to my age range and is directed at my target audience-RAVERS

Evaluation Question 6

What have you learn't about technologies from the process of constructing this product?

Through creating my magazine I have learn't many new techniques and have been introduced to many new programs to help create and assist me in my knowledge so that I could make my media product to the best of my ability. I have used new programs such as Photoshop, Microsoft Word, Indesign, Safari, Blogger and Dafont. All of these combined have enabled me to create my magazine. By incorporating them, I was able to research, create, style, learn and enhance my knowledge of the media market and media as a whole.

I used Photoshop for all of my creations and to manipulate the photos and text etc used my "4 to the Floor". This programme was relitively easy to pick up and enhanced my knowledge very quickly once I got the main grasp on the tools. I used such tools as, crop tool, drop shadow tool, eliptical marquee tool, contrast and brightness tool, colour picker tool and many more. These were the tools I used the most as I felt they gave varitey and showed off my magaizne in the way I used. Once I had taken my photos that I felt would suit my magazine I was able to incorporate my image with the colour scheme I chose using the photo and then I was able to build up from that.

I used safari for research which played a huge role in the making of my magazine. I also used the internet to update my blog and upload my work.

I used Indesign to create my double page spread, this programme however was not the easiest to learn, as it is similar to Photoshop the buttons are the same however there are different meanings behind them and so you can get easily confused. Plus there are many more tools and features in Indesign.

(picture)

I used Blogger for as a portflio to all the work I have done by using links and labels

(picture)
Dafont, played a large role in my magazine, as without this website the fonts for my magazine would be of a poor standard to fit and suit my house style. This website holds thousands of different fonts all of different kinds.

Microsoft word allowed me create all of my written work and help me compose my coverlines. I had used this programme before and so found this another helpful addition to my magazine.


I also had to use a wide range of technologies in the making of my magazine. Therefore before I could begin any of my designs I had to collect a wide range of photos using my Lumix Leica camera. Yet, even before the process of taking photos I had to research into real magazine to see what they had to offer and how to pose my models and what to include in the way of mise en scene.
Then after this, I used my digital camera for taking my photos for two reasons
1. It is easy to transfer my picture from my camera onto Photoshop and other programmes by means of importing the photo.
2. The camera I used was of high quality and was able to produce and give me high quality photos.
The camera I used was a Lumix Leica, which had many features on it which enabled me to manipulate my photos so I achieved different lighting and different effects to suit the mood and pose of the model. It is an easy to use and ligthweight camera for this purpose and I felt that I had complete control over my actions and what shots and pictures I wished to produce. However, as I first began taking my pictures it was clear that my pictures were weak however, as the weeks progressed and I continued to test out my camera and experiement with it to the fullest I was able to get high quality and decent images for my magazine.

Evaluation Question 5

How did you attract/ address your Audience?

I believe that I attracted and addressed my audience through many ways, however I think my main way was through my colour scheme and bold text accompanied by striking images. All of my mastheads were all capitals and in a bold font that screamed "READ ME" to the reader- this certainly would attract readers attention. I used a mainfont called "28 Days Later" which I obtained from the website dafont, I have previously mentioned this in my evaluation. The layout and structure of my front page was spread out and clear so that is was easily readable by my audience. I used another font called "[ank*]" to make other text stand out against the contrasting colour scheme and to compliment the different coverlines.

Also in my contents page, I have taken extra care to make sure there is a house style and to keep the same unisex colour scheme. I used a similar techniqueto that in my front cover, spaced out and clear, easy to read and with colloquial language. I felt it would help the audience find there way through the magazines as I used titles to outline the main pages of the magazine. Furthermore, I made sure my image used on this page was clear and eye catching to draw the reader in more, as it was clearly noticeable and the first thing you see when you turn onto the page. The image entices the reader, as her gaze is directed straight down the barrel of the camera and looks as if she is saying "read me, c'mon you know you wanna!" which from the interview on the double page spread is something which she would say. Collectively, by putting all of these factors together I believe it is perfect to attract my audience.

As my magaizne is based on a "Rave genre" theme and addressed towards "Nu-ravers", this does not have much competition as the "tribe" of nu-ravers is very new as it is in the new generation. Therefore, the starting of this magazine would be difficult due to the fact it would be a one and only, and all of my research has been on magazines that would take little bits from each to make my own. Therefore due to the rising of the new generation you would believe that magazines such as mine would become popular due to the popularity of new"tribes".

Evaluation Question 4

Who would be the audience for your media product?

The audience that my magazine "4 to the Floor" is aimed at is both males and females aged 15- 26. I chose this age range for the magazine as I then have an idea of what to include inside my magazine and what people will want to know about, furthermore I will not include anything that would be irrelevant to the age group. Young adults go through may changes through their lives, discovering new things, making mistakes and taking risks. My article explains how taking risks and changes may be good through life, and is relevant to this age group.

I would describe my audience as "ravers" or "nu ravers" it would probably be closer to "nu ravers" as the music incorporates theuse of drum and bass, and a sub-bass which could be compared to dubstep. A typical nu raver would look like this or this or even this. Clothing consists of brightly coloured t-shirts and trousers with or without hoodies and flouresant paints smeered across the clothing face or other body parts. Usually there is eccentric make up which is crazy and wild. They are seen as creative individuals who are into weird and wonderful things, such as style of music, their clothing and makeup. I wanted my magazine to be unisex as it will attract both male and females and the magazine will be more desirable therefore increasing the circulation. The house style and colour scheme used conveys a unisex feel, I have used a colour scheme that shows pink, blue, black and white. Although this is a unisex colour scheme, it also shows off the most common colours that "nu ravers" are attracted to- pink is a huge favourite.

Kerrang targets 15 - 44 year olds (Predominately Male)
Mojo targets males (72%) and age range of 20 +
Q is more for open minded experience seekers, the Q audience do not define themselves by the music they listen to. Ages- 15-44

I do not think, and I would not like my magazine to not favour one or the other sex. I would prefer it if the customer breakdown would resemble 50% for each sex, both male and female. I have made sure my magazine is unisex as I have reason to believe that there is a gap in the market. I do not think enough magazines accommodate for both sexes. From this I see there is a gap in the market and by introducing this concept ofunisex magazines by use of my media product, I am hoping it would fill this gap.

My Audience
The main audience of my magazine would be Nu-Ravers / Ravers both male and female. They are classed as wild otugoing individuals. Hobbies include attending raves and clubs almost every weekend. A popular gig for the audience to attend is "Creamfields" situated near Manchester. They will travel from all over the country to attend this event. On a weekly basis listening to music and going out with friends and groups is also a hobby, as well as going to skate parks. There is no specific fashion style with this audience however, it is like a pick n' mix of styles that are made their own by ripping, painting, and decorating their clothing. Both males and females follow this styling pattern in attempt to attract the opposite sex.

Music my Audience would listen to:
The kind of bands that most of my auidence would listen to would be David Guetta, remixes or colaborations of artits that have previously released a song, example and chase and status. Others may prefer somethign more "heavy" and listen to Pendulum, Datsik, Nero or Subfocus, depending on the taste of music they have. Not all Ravers/ Nu Ravers like the same music, howeverusually there is a common trait with the music- they all have some sort of bass in the song, such as a donc, or sub bass.

Socio Economic Groups
After doing some research into Socio Economic groups I found that I had a clearer idea of catagorising my target audience. I have priced my magazine at £3.00 for a weekly issue, this is quite expensive, therefore I have to make sure that the readers are getting good value for money, as well as this I must therefore aim my magazine at a higher socio-economic group such as "C2", "C1" and "B". (INSERT TABLE WITH A, B, C1 C2 AND D IN) Yet this is not entirely accurate as although this gives an idea of the average yearly salary this does not necessarily mean these people in their professions will want to purchase my magaizne. Secondly my audiences age range starts at 16 and therefore unable to get a job, therefore not appearing on the socio-economic scale.

Social Status
This is considered to have a large segement in my target audience. A social status of Kerrang!s readers would be "moshers" and "metal heads", "emos" and "goths", whereas readers of magazines such as "Vibe" have a social status as being "townies" "trendies" or "urban". Social groups are important as they are ususally used by advertisers to acknowlegde who their product is to be or should be aimed at. The main aim is towards Nu Ravers and Ravers, however other Social Groups such as "Clubbers", "INDIEs", "Townies" and "Boy Racers" as my magazine will offer more than content just for one social group also the dialect is compelling to other social groups. (UKTRIBES) I used UK Tribes to help me establish different social groups, as they offer a wide range of information on different social groups, along with interviews, comments and pictures. The wesite analyses the different social groups aross Britain, and gives insight to the groups which has helped throughout my evaluation. it has also helped me to understand that the people who would purchase my magazine would fit into groups such as Ravers, Townies, Boy Racers and Nu-Ravers.

Boy Racers } Click on each to see a picture of each.

Townies

Evaluation Question 3

What kind of media institution might distribute your media product and why?

I have had trouble comparing my magazine to others in the magazine market as there are no magazine that are in my genre. Therefore, I have had to compare my magazine to those closest to it, such as Rock, Dance and Mainstream magazines.

After looking into other magazines and there publishers this is what I have found.

Kerrang! - Kerrang! is a rock magazine that is published weekly and the very first edition was published on the 6th of June 1981. The audience it is aimed at is a wide range, starting from 15 up to around 35. The gender it is mostly aimed at is male however, females are not put off and also read it. The distributing company is Bauer Media.

Mojo- Unlike Kerrang! Mojo a classic rock magazine. Also it is published monthly and its readers are mostly all males, as the sales figures suggest that 72% of readers are male. The first edition of Mojo was published in November 1993 and Bauer Media is also the distributing company.

Q- This is an extremely popular magazine and is read by the target audience which is primarily teenagers and young adults, both male and female, we know this because there are male and female musicians on the front cover. Age range is around 17- 30. However, not all the readers like this magazine, as it depends on the features and who the issue includes each week. Therefore readership varies week to week as it is a weekly magazine. First publication was in October 1986 by Bauer Media.

Kerrang!'s first successful period came under editor Paul Rees circa 2000 when the "nu metal genre" came to be. This is whent he magazine featured bands such as "Papa Roach", "Slipknot" and "Linkin Park", became more popular. Later on, they started covering other bands, like "Foo Fighters" and "Metallica". Rees went on to edit Q Magazine and Ashley Bird took over as editor from 2003 to 2005. However the magazine's sales went into decline^]and Paul Brannigan took over as editor in May 2005. Brannigan took the magazine into its most commercially successful period with a record ever ABC for the title of 80,186 copies. Brannigan left Kerrang! in 2009 and Nichola Browne was appointed editor and still is presently.

Kerrang!'s weekly circluation is 44,013

Mojo's monthly circulation is 91,678

Q's monthly circulation is 89,450

Therefore from these statistics you can see that Kerrang! has the highest circulation a month although measured on a weekly basis it averages out to be more than Mojo or Q.

Stuart Williams, MD of Bauer Media's Music & Film portfolio, commented:

"Kerrang! has had a resurgent year under new Editor Nichola Browne, who has refreshed, rejuvenated and refocussed the magazine on its core audience of late teen-early 20s rock fans. Kerrang! continues to be a powerful media brand with a strong online presence and a hugely successful radio station."

"In MOJO and Q, BauerMedia boasts the two best selling monthly music magazines in the UK. MOJO recently marked its 200th issue with Tom Waits guest-editing and, as ever, the Mojo Honours List awards attracted a veritable Who's Who of music legends including Jimmy Page, Kasabian, Roger Daltrey and Marc Almond. "

"Q will chalk up a quarter century in 2011 and will do so by continuing to extend its reach amongst audiences online, on TV, on Radio and at live events."

From these statements made by the Managing Director of Bauer Media, I believe it shows that they have great faith and trust in their magazines. Therefore, due to their wide range of magazine genre's I believe they would be the best to publish my magazine, they are a successful media publishing company. Also I think that the magazines that Bauer publish are of an older meaning, in so there is a gap in the magazine market, which could allow my magazine to fill and fit in comfortably. Under the guidance of Bauer Media I believe my magazine could reach its full potential. Bauer Media already show that they are an extremely successfulpublishing company and combined with my magazines potential I believe it will benefit Bauer and the market.