General
magazine and owns over 80 influential radio, magazine, TV and online UK media brands, such as Heat, Grazia and FHM. Bauer Media reaches over nineteen million UK adults across multiple media channels. The business is built on millions of personal relationships with engaged readers and listeners. Bauer Media connects audiences with compelling content with their unique insight which allows them to work closely with the customers to develop innovative solutions that create a differen
ce to their business. Kerrang! Magazine costs £2.20 and is published on a weekly basis. This is a reasonable price in my opinion as the magazine offers many articles on different artists and engages the reader in many parts of the quirky
magazine. It also offers tour dates of Ker
rang! sponsored tours and many other tours of bands that are mentioned in the magazine, also it rates past events and tours of bands which shows readers insight to how the band performed. The magazines circulation per week is an average of 50,000 with readership of an average of 125,000
. The NRS website holds
no information on Kerrang! however there is no known reason for this. Nearly half the profits of Kerrang! now come from the magazine’s advertising and circulation revenues. The largest share comes from the broadcast interests with online and mobile also contributing. Kerrang! also have a very clever system called ‘flytext’. This is where Kerrang! send text messages to the subscribers telling them when and where their favourite bands are playing.
The Cover
The title of the magazine is called Kerrang! The maga
zine was given this t
itle because it refers to the pitch and tone of the genres of music that are displayed throughout this magazine. The strapline of the magazine is “Live Life Loud” it is such because it relates to the title, which was chosen due to the genre of the music, therefore the strapline shows that the music is loud and the title’s font
is similar to that of the s
Insidetrapline which
just shows the reader that they’re connect through the message of type of genre. The main image on the front cover of the magazine is of the band My Chemical Romance. It shows all the and members in a
medium shot of which all have blank expressions o
n their faces apart from the lead singer who is right at the front and angling himself towards the camera slightly. He has a puzzled look upon his face as if confuse
d as to why is Kerrang! doing a 48 hour surveillance on them. All gazes of the band members is directed down the barrel of the camera to give off emphasis and to grab the reader or viewers attention. The clothing worn by the band is
all matching as it is all black which could tie in with the heavy-metal genre that there band produces. Another image on the front cover are of the posters featured ins
ide the magazine of which you can pull out, also of an interview with a former band member and he speaks of how his “world was ripped apart”. It could
be that if a double page spread where to be taken from the magazine and laid with other types of magazine you could be able to tell which double spread was Kerrang!’s the magazine it would be easily recognizable due to the colour schemes used throughout the whole magazine. The text in the magazine is also kept the same. All mastheads are the same font and
size. Kerrang!’s USP is that it has a limited range of genre’s where as if you compare it to one of its rivals- NME, NME offers a wider range of genre’s which appeal to a larger amount of people. Yet, this is not a disadvantage to Kerrang! as many people do not wish to buy NME due to the vast range of genre’s and the readers of Kerrang! want something more specific like the genre’s offered only by Kerrang! this is an advantage and is proved by the readership every week.
Kerrang! holds 64 pages and of that there are 21pages of adverts which totals to 31% of the magazine being advertisements. Most of the adverts can be catagorised into the following: tickets to events, competitions and clothing. There are a total of 9 double page spreads. These spreads are mostly interviews with bands and are based on the previous year and how it was for that particular band, also tours and shows that are coming up or have happened and finally plans for the future. There are some advertorials quite in the middle of the magazine which are advertising Kerrang! produced events yet are nothing to do with the magazine. Kerrang! has their own house style this. The language used is more considered for the target audience of 16-24 year olds, as it uses explicit swear words like “Pure fucking metal”. This type of language is consistent throughout the cover lines of the magazine and also more primarily in the articles. Furthermore through the entire Kerrang! magazine the colours schemes are kept the same which show a dark, sinister contrast.
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